The research team developed the survey instrument iteratively and in close coordination with the project panel. The survey was pilot tested with panel members, and the research team and project panel landed on an agreed-on approach: to present various domain-specific safety practices to participants and ask them to rate the practices according to two dimensions across six practice domains (i.e., Design, Enforcement, Operations and Maintenance, Planning, Policy, and Post-Crash Response):
Supporting participants’ appraisal of safety practices were questions about their professional role and tenure in the field, elements of their organizational climate that portend openness to instituting practices aligned with the Safe System paradigm, and insights into opinion leadership in the transportation safety realm, which will guide the research team’s guidance-diffusion efforts. Each of these supporting questions and constructs are reviewed next.
Participants’ professional role was measured using a single question about their primary role in transportation. They were directed to select only one response option, their main role. Response options included:
Participants’ responses to this question determined the domain-specific safety practices with which they were presented and asked to appraise according to the dimensions of perceived impact and feasibility. It is worth noting that public health professionals were assigned to the Post-Crash Response domain and associated safety practices, whereas those in research or “other” fields were assigned to the Policy domain. All other professionals were assigned to the domain that aligned with their specialization (e.g., road designers were assigned to the Design domain and road operators to the Operations and Maintenance domain).
This was measured using a single question pertaining to the number of years respondents had worked in their reported role. Response options included whole numbers and in cases of less than one year, respondents were asked to enter “1” into the text field.
In designing measures of organizational climate, the team borrowed the normative approach to item development employed by Patterson and colleagues (2005) to elicit participants perceptions of how others (e.g., colleagues, managers) in their organizations typically behaved or thought about traffic safety issues and procedures. We made use of this “normative notion”
approach rather than asking participants about their own perceptions, as we conceived of an organization’s climate as an emergent property of a group, rather than a simple aggregation of individuals’ psychological content (e.g., for a substantial discussion on this subject see: Van de Vijver et al., 2011). The team drew upon three distinct constructs to assess respondents’ organizational climate:
The team employed a method to identify those professionals from whom participants most often seek transportation safety-related advice. Individuals referenced most frequently by others are considered “opinion leaders” (e.g., Dearing, 2009; LaJeunesse et al., 2018). The identification of these professionals will aid the research team in more rapidly diffusing project-developed guidance. That is, if a few opinion leaders endorse our team’s Safe System implementation guidance, professionals in their networks are more likely to notice these endorsements, to judge the guidance more favorably, and to experiment with using and applying the guidance (see: Dearing, 2009; Van Eck et al., 2011).
The team conceived of safety practices as possessing three sometimes interlacing dimensions: