Digital Marketing to Enhance Customer Experience and Increase Airport Revenue (2023)

Chapter: Chapter 6 - Partnership Candidates that Ease the Development of Digitalization

Previous Chapter: Chapter 5 - Digitalization Strategy by Nonaeronautical Revenue Area
Suggested Citation: "Chapter 6 - Partnership Candidates that Ease the Development of Digitalization." National Academies of Sciences, Engineering, and Medicine. 2023. Digital Marketing to Enhance Customer Experience and Increase Airport Revenue. Washington, DC: The National Academies Press. doi: 10.17226/27132.
Page 72
Suggested Citation: "Chapter 6 - Partnership Candidates that Ease the Development of Digitalization." National Academies of Sciences, Engineering, and Medicine. 2023. Digital Marketing to Enhance Customer Experience and Increase Airport Revenue. Washington, DC: The National Academies Press. doi: 10.17226/27132.
Page 73
Suggested Citation: "Chapter 6 - Partnership Candidates that Ease the Development of Digitalization." National Academies of Sciences, Engineering, and Medicine. 2023. Digital Marketing to Enhance Customer Experience and Increase Airport Revenue. Washington, DC: The National Academies Press. doi: 10.17226/27132.
Page 74
Suggested Citation: "Chapter 6 - Partnership Candidates that Ease the Development of Digitalization." National Academies of Sciences, Engineering, and Medicine. 2023. Digital Marketing to Enhance Customer Experience and Increase Airport Revenue. Washington, DC: The National Academies Press. doi: 10.17226/27132.
Page 75
Suggested Citation: "Chapter 6 - Partnership Candidates that Ease the Development of Digitalization." National Academies of Sciences, Engineering, and Medicine. 2023. Digital Marketing to Enhance Customer Experience and Increase Airport Revenue. Washington, DC: The National Academies Press. doi: 10.17226/27132.
Page 76
Next Chapter: Chapter 7 - Challenges to a U.S. Airport s Efforts to Digitalize
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