On July 14, 2025, the Centers for Medicare & Medicaid Services (CMS) issued a proposed rule that solicits public comments on proposed policy changes for Medicare payments under the Physician Fee Schedule (PFS), and other Medicare Part B issues, effective on or after January 1, 2026.1 The National Academies of Sciences, Engineering, and Medicine (the National Academies) appointed the Committee on the Response to the Centers for Medicare & Medicaid Services CY 2026 Physician Fee Schedule and Other Changes to Part B Payment and Coverage Policies Proposed Rule.2 This report responds to select requests for feedback CMS included in its proposed rule. The committee’s statement of task, which details the topics from the proposed rule that the committee is responding to, is in Appendix A. Brief biographical sketches of committee members and staff are in Appendix B.
In its proposed rule, CMS stated:
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1 The full text of the proposed rule is available at https://public-inspection.federalregister.gov/2025-13271.pdf (accessed August 12, 2025).
2 The committee members make up a subgroup of the National Academies Standing Committee on Primary Care, which was appointed in August 2023 to advise the federal government on primary care policy.
We look forward to continuing to engage with interested parties and commenters, including the RUC [the American Medical Association’s Relative Value Scale Update Committee], as we prioritize our obligation to value new, revised, and potentially misvalued codes; and we will continue to welcome feedback from all interested parties regarding valuation of services for consideration throughout our rulemaking process. (CMS, 2025b, p. 142)
CMS also stated, “We solicit comments on what kinds of data CMS should consider as valid, reliable, empiric information for this purpose [valuation]” (CMS, 2025b, p. 152). In this section, the committee is offering responses to these requests for comments on valuation methods and processes.
The 2025 National Academies report Improving Primary Care Valuation Processes to Inform the Physician Fee Schedule briefly summarized the PFS valuation process (NASEM, 2025b). Currently, the PFS specifies payments for services provided by physicians and other clinicians participating in Medicare Part B, including professional fees and fees for diagnostic tests and radiology services. (CMS, 2024). By law, payments must be for “services furnished” and cannot be only paid to a specific specialty. Because the PFS must be budget neutral by law, if CMS decides to increase the value of a PFS service code, offsetting savings must be achieved by reducing the value of other services (NASEM, 2021, 2025b).
Currently, the Resource-Based Relative Value Scale (RBRVS) is the predominant mechanism used by CMS to translate data into recommendations for updates to the PFS. The American Medical Association’s RUC was established to offer annual recommendations to CMS on the RBRVS; if adopted by CMS, revisions to RBRVS values for existing CPT codes or valuation of new Current Procedural Terminology (CPT) codes ultimately lead to PFS changes. While CMS can accept recommendations from any interested stakeholders, the RUC has been uniquely influential in submitting recommendations that conform to statutory requirements for input on rulemaking. While not required to do so, CMS typically accepts between 85 and 90 percent of the RUC’s recommendations each year (Laugesen et al., 2012; Moore, 2023). These recommendations greatly affect how physicians and medical providers are compensated for their work, as the PFS determines not only what CMS pays physicians through Medicare, but also what physicians are paid by the majority of state Medicaid programs and commercial payers (including Medicare Advantage plans) that model their fee schedules on the PFS. Beyond influencing payment rates by government
and private payers alike, relative value units (RVUs) are frequently used to monitor productivity and serve as the basis for many alternative, or value-based, payment models.
The Medicare Payment Advisory Commission (MedPAC) and the Government Accountability Office (GAO) have both raised concerns about the RUC, including whether its composition accurately reflects the proportion of primary care clinicians in the health care system and conflict of interest issues for its members (Berenson and Emanuel, 2023; GAO, 2015; MedPAC, 2018; NASEM, 2025b), as they stand to “win or lose” financially based on the recommendations this advisory body makes and what CMS ultimately decides. GAO has called the RUC surveys into question given “low response rates, low total number of responses, and large ranges in responses” (GAO, 2015, p. 26), which could lead to nonresponse bias and estimation errors (GAO, 2015). In its proposed rule, CMS notes that the low response rates for RUC surveys raise questions about their generalizability and notes that the American Medical Association’s (AMA) journal—JAMA—requires survey studies to have response rates “generally greater than or equal to 60 percent” with “appropriate characterization of nonresponders to ensure that nonresponse bias does not threaten the validity of the findings” (JAMA, 2025).
Additionally, critics have long been concerned about the lack of transparency involving the RUC process (Berenson et al., 2022a,b; Berenson and Emanuel, 2023; Calsyn and Twomey, 2018; GAO, 2015; Laugesen, 2016; NASEM, 2025b). For example, RUC members are asked to sign nondisclosure agreements and vote by secret ballot. While meeting proceedings, survey data, and other materials are made publicly available, AMA only does so after CMS finalizes its payment rules. Furthermore, as the 2025 National Academies report details, current valuation practices do not accurately reflect the costs and care team members needed to deliver high-quality primary care (NASEM, 2025b). Frequently, the work of extended interprofessional primary care team members is not captured, nor is the amount of time required for work that is not encounter based, including managing the influx of asynchronous patient portal messages and emails, and other technologies that rapidly expanded during the COVID-19 pandemic (NASEM, 2021). Lastly, the budget neutrality requirement set forth by the Omnibus Budget Reconciliation Act of 1989 is a major constraint relative to adequate valuation of primary care services. Any proposed change to the PFS requires an offset, which can create inter-specialty conflict over payment.
Recommendation 1: When valuating physician services and activities for the Physician Fee Schedule, the Centers for Medicare & Medicaid Services should consider a range of objective data sources (e.g., electronic health record audit logs, claims data, time-motion studies)
as well as high-quality surveys (e.g., validated surveys with response rates in line with generally accepted research standards and adequate characterization of respondents and non-respondents) (Fincham, 2008; JAMA, 2025), analyzed using complementary approaches such as time-driven activity-based costing and validated large language modeling.
As part of the CY 2026 proposed Medicare PFS rule (CMS, 2025b), CMS proposes including a new efficiency adjustment for non-time-based service codes to account for the efficiency gains that accrue over time in the performance of procedures and similar services. The time spent by a clinician performing a service is a major factor for determining the work RVU of a service. CMS notes that very few codes are reassessed for the time factor after determination of the initial valuation score, and that there is considerable evidence that non-time-based services “become more efficient as they become more common, professionals gain more experience, technology is improved, and other operational improvements…are implemented” (CMS, 2025b, p. 145). CMS also cites evidence that studies objectively measuring physician time for diagnostic, anesthesia, and procedural services
consistently find that the mean time is substantially lower than the mean time reported by physicians in surveys conducted by the RUC. CMS is therefore proposing an efficiency adjustment in CY 2026 for non-time-based procedures, radiology, and diagnostic test codes that will reduce the work RVU for these codes. The adjustment will be applied to existing codes, using a metric based on the Medicare Economic Index (MEI) productivity adjustment. The CMS Office of the Actuary uses data from the Bureau of Labor Statistics to compute the productivity adjustment. CMS proposes to use a “look-back” period of 5 years for the initial efficiency adjustment and to update the adjustment every 3 years. Application of the efficiency adjustment in CY 2026 would result in a 2.5 percent reduction in the RVU for non-time-based codes.
In its proposed rule, CMS is seeking comments on (CMS, 2025b):
The committee considers the addition of the efficiency adjustment to the PFS for non-time-based codes to be well justified by CMS and to have great merit. Accurate valuation of non-time-based services has important implications for the appropriate valuation of primary care services. As CMS notes, overvaluation of procedural codes results in “passive devaluation of E/M [evaluation and management] services under the constraints of budget neutrality” (CMS, 2025b, p. 145).
Recommendation 2: The Centers for Medicare & Medicaid Services should implement an efficiency adjustment in CY 2026, with the initial adjustment based on the Medicare Economic Index productivity adjustment using its proposed 5-year look-back period and with adjustment incorporating practice expense inputs corresponding to physician time inputs.
Recommendation 3: The Centers for Medicare & Medicaid Services (CMS) should establish a methodology using measurement of objective data (as described in Recommendation 1) on clinician work time
for determining future efficiency adjustments as part of the systematic reform of the overall CMS approach to using more valid and reliable empiric data sources and analytic methods for determining and updating relative value unit scores. Objective reevaluation of clinician time for procedure codes should be done at least every 5 years for the most common procedure codes billed to CMS (e.g., the most frequently billed codes that in the aggregate account for 50 percent of procedure claims or 50 percent of the approved payments for procedure codes).
CMS’ proposed rule (CMS, 2025b) asks for comments on several proposed changes for enhanced care management, including integrating behavioral health into Advanced Primary Care Management (APCM) and
considering how APCM may advance the U.S. Department of Health and Human Services’ priority of prevention.
Starting on January 1, 2025, clinicians (physicians and other advanced practice providers) have been able to submit per member per month APCM codes (G0556, G0557, and G0558)3 in addition to traditional evaluation and management (E/M) service codes (CMS, 2024). These payments are intended to support work that is not captured in traditional fee-for-service payments, such as proactive care coordination, population health management, and addressing health-related social needs. These services are key primary care functions that have been shown to improve health outcomes, prevent chronic disease, and reduce long-term costs (NASEM, 2021).
The National Academies provided evidence-based feedback and recommendations to CMS’ proposed payments and policies in its 2024 report Response to the Centers for Medicare & Medicaid Services CY 2025 Advanced Primary Care Hybrid Payment Request for Information (NASEM, 2024). That report identified APCM services as an effective strategy to promote the recommendations from the 2021 National Academies report, Implementing High-Quality Primary Care: Rebuilding the Foundation of Health Care, and found that APCM could help (1) transition primary care payment to greater hybrid payment, (2) increase total payment to primary care, and (3) improve the quality of primary care delivered in the United States (NASEM, 2021, 2024).
To bill for APCM payments, practices are required to have the capacity to deliver 10 service elements of advanced primary care:
The APCM codes can be billed monthly regardless of whether the individual patient receives services in that time period. This reflects the ongoing practice costs of maintaining availability of these high-quality primary
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3 These codes are part of the Healthcare Common Procedure Coding System. The code requirements can be found at https://www.cms.gov/medicare/payment/fee-schedules/physician-fee-schedule/advanced-primary-care-management-services (accessed August 15, 2025).
care services to deliver to patients as appropriate. CMS stated an intent to consider expanding the services covered in APCM in future years and the Response to the Centers for Medicare & Medicaid Services CY 2025 Advanced Primary Care Hybrid Payment Request for Information report (NASEM, 2024) recommended that this expansion should include such services as behavioral health and additional preventive services.
CMS outlined several guiding principles for its APCM payments and policies that the 2024 report and this committee considers essential for APCM to achieve its intended benefits. These include:
CMS is proposing the establishment of three new behavioral health integration (BHI) add-on codes for APCM: Healthcare Common Procedure Coding System (HCPCS) codes GPCM1, GPCM2, and GPCM3 (CMS, 2025b). These G-codes would be billed as add-on services when the APCM base code (HCPCS codes G0556, G0557, G0558) are reported by the same clinician in the same month. GPCM1 is for initial psychiatric collaborative care management, GPCM2 is for subsequent psychiatric collaborative care management, and GPCM3 is a monthly care management code for clinician-directed services for behavioral health conditions.
The committee is responding to CMS’ request for feedback on this approach.
BHI “blends care in one setting for medical conditions and related behavioral health factors” (AHRQ, 2024). Various integrated behavioral health models have been studied including the collaborative care model, primary care behavioral health model, and others (Collins et al., 2010; Hunter et al., 2018; Reiter et al., 2018; Unutzer et al., 2002). In 2020, the Substance Abuse and Mental Health Services Administration’s National Center for Excellence for Integrated Health Solutions created the Comprehensive Healthcare Integration Framework, a structured approach that incorporates best practices, evidence-based interventions, and organizational strategies from preceding integrated behavioral health models (National Council for Mental Wellbeing, 2025). The framework emphasizes team-based care, patient-centered care, shared care plans, integrated workflows, data-driven decision making, sustainability through payment models, training and workforce development, and access and equity. This framework highlights that the specific BHI model or structure used by a practice and community may not matter as much as ensuring the collaborative concepts of BHI. Another similar conceptual framework is the Building Blocks of Behavioral Health (Gold et al., 2022). There is no one-size-fits-all model for BHI; different approaches may be appropriate based on a given practice’s patient population needs and resources.
Recommendation 4: The Centers for Medicare & Medicaid Services should implement a method to enhance Advanced Primary Care Management (APCM) payments to support primary care practices’ capacity to deliver integrated behavioral health services. The committee supports the proposed APCM add-on codes GPCM1, GPCM2, and GPCM3 for integrated behavioral health services as a meritorious step toward that payment goal.
Recommendation 5: The Centers for Medicare & Medicaid Services should consider in future rulemaking an alternative payment model for behavioral health integration linked with Advanced Primary Care Management (APCM) payment that allows practices to attest to providing behavioral health integration, qualifying them for a higher APCM payment valuation for the base APCM G-codes G0556, G0557, G0558. This approach may facilitate practices’ ability to build and sustain capacity for delivering integrated behavioral health services.
CMS’ proposed rule also considers the extent to which APCM services include preventive services, with implications for beneficiary cost sharing and what services are included in the APCM bundle, such as annual wellness visits. The committee is offering responses to the following prevention-related questions in CMS’ proposed rule (CMS, 2025b):
Recommendation 6: Starting in 2026, the Centers for Medicare & Medicaid Services should waive cost sharing for the Advanced Primary Care Management (APCM) services as the 10 elements of APCM are essential functions to effectively deliver recommended preventive services, including secondary and tertiary prevention (e.g., chronic care management), that are mandated to not have cost sharing by the Affordable Care Act.
Recommendation 7: The Centers for Medicare & Medicaid Services (CMS) should focus efforts on promoting the uptake and use of the existing Advanced Primary Care Management (APCM) codes at this time. However, it is reasonable for CMS to add an already widely adopted preventive service, such as depression screening, in APCM requirements while exercising caution in adding more codes for prevention or chronic care services that have not achieved widespread uptake (such as the annual wellness visit).
CMS’ proposed rule also includes the following questions regarding APCM payments and accountable care organizations (ACOs) (CMS, 2025b):
The committee is offering a response to these questions below.
Recommendation 8: The Centers for Medicare & Medicaid Services should exclude Advanced Primary Care Management (APCM) payments from reconciliation accounting for Shared Savings Program accountable care organizations (ACOs) during the initial years of evaluating the new APCM codes to prevent a disincentive for ACOs to adopt appropriate use of these codes by primary care practices in the ACO.
Recommendation 9: The Centers for Medicare & Medicaid Services should stipulate in their agreements with accountable care organizations that payments for Advanced Primary Care Management (APCM) codes flow directly to frontline practices to support interprofessional teams to deliver the required APCM elements.
CMS is soliciting feedback on how the agency might better understand how to enhance and support management for prevention of chronic disease. The agency asks for comments on several specific aspects of this topic, including self-management, health coaching, and motivational interviewing.
The committee is offering responses to the following questions included in CMS’ proposed rule (CMS, 2025b):
Recommendation 10: The Centers for Medicare & Medicaid Services (CMS) should focus its efforts on strengthening primary care to operationalize its strategy to better support prevention and management of chronic disease. To do this, CMS should closely monitor and promote wide uptake of Advanced Primary Care Management (APCM) codes to support comprehensive preventive and chronic care management services delivered by interprofessional primary care teams and perform ongoing empiric assessment of the time and resources required to deliver the APCM elements necessary for high-quality prevention and chronic care to ensure appropriate valuation of APCM codes.
CMS is seeking feedback specifically on motivational interviewing and health coaches for prevention and management of chronic disease.
Motivational interviewing, self-management support, and health coaching are approaches to supporting people to make healthy behavior changes (Morton et al., 2015). Motivational interviewing is a counseling method to facilitate behavior changes, such as reducing unhealthy levels of alcohol consumption and increasing physical activity (Britt et al., 2004; Cole et al., 2023; Morton et al., 2015). Self-management support is a structured method to educate patients about their chronic conditions such as diabetes,
arthritis, and asthma and assist them in developing and following through on behavioral action plans based on their goals for symptom management and healthy living (Allegrante et al., 2019; Dineen-Griffin et al., 2019; Pamungkas et al., 2017). Studies on self-management interventions have demonstrated the clinical effectiveness of mental health self-management in improving outcomes such as depression, loneliness, and/or anxiety (Lean et al., 2019; Luo et al., 2025). Health coaching incorporates elements of both methods to facilitate behavior change and self-care for a broad range of health promotion needs, including physical activity and healthy eating, management of chronic conditions, preventing unhealthy substance use, and other patient-centered priorities. Common to all these approaches is an emphasis on patient-directed goal setting and building self-efficacy.
The committee is offering responses to the following questions included in CMS’ proposed rule (CMS, 2025b):
Recommendation 11: The Centers for Medicare & Medicaid Services (CMS) should prioritize payment rules that provide more financial support for evidence-based health coaching performed by clinicians and staff in integrated interprofessional primary care teams. These rules should build on existing innovative payment models such as Advanced Primary Care Management (APCM) rather than creating numerous new codes for fee-for-service billing for stand-alone health coaching and motivational interviewing services of unproven value. Similar to
Recommendation 4 in this report on APCM and behavioral health integration, CMS should consider setting a higher valuation on APCM codes for practices that attest to staff trained in health coaching.
Recommendation 12: The Centers for Medicare & Medicaid Services payment rules should support a variety of appropriately trained and supervised staff members on interprofessional primary care teams to perform health coaching. A health coaching certificate issued by a national certifying board should not be required for staff providing health coaching services on integrated teams under appropriate supervision but should be required for coaches practicing independently.
CMS is proposing to reduce the portion of the practice expense RVUs for facility-based services relative to the portion for non-facility-based services. The total RVU in the PFS is composed of three components: clinician work, practice expenses, and malpractice liability expense. The practice expense component consists of both direct expense and indirect expense
elements. Direct expenses include clinical staff, equipment, and supplies, and indirect expenses include office rent and billing and scheduling staff. The practice expense allowed by the PFS differs depending on whether a bill is submitted as an office-based bill or a facility-based bill. Facility-based billing may be used in settings such as hospital outpatient and inpatient departments and surgery centers.
A bill submitted as a facility-based, rather than office-based service, typically includes both the professional fee for the clinician service and an additional facility fee, which can be submitted under the Medicare Outpatient Prospective Payment Systems payment model. The total RVU for a professional fee for facility-based billing excludes the direct expense element, under the rationale that the facility and not the clinician is paying for the direct expenses and the facility fee reimburses these direct expenses. However, the professional fee RVU for facility-based billing does retain the indirect element of practice expenses. The total fee for a facility-based service (including both the professional and technical fees) is on average 40 percent higher than the fee for an office-based professional fee for the same code (Gillis, 2023).
Critics have noted that this discrepancy potentially unfairly overvalues facility-based services and creates incentives for health care consolidation with physicians leaving independent practice to become employees of large hospital-led health care organizations (Azar and Sebelius, 2024). Congress has considered proposals for “site neutrality” for the PFS, with the same total fee for the same code billed in an office-based or facility-based setting (Whaley et al., 2024). Both MedPAC and the RAND Corporation have conducted comprehensive analyses of this issue, questioning inclusion of the indirect cost element in both the professional fee and facility fee for facility-based services (Burgette et al., 2018; MedPAC, 2025). CMS proposes to address this concern about including indirect practice expenses in facility fees by reducing the portion of the facility practice expense RVUs allocated based on work RVUs to half the amount allocated to nonfacility practice RVUs.
The committee is offering responses to CMS’ request for feedback on the following topics:
Recommendation 13: The Centers for Medicare & Medicaid Services should follow the Medicare Payment Advisory Commission’s recommendation to intentionally target a rule change for practice expense allocation for facility-based services rather than implementing the proposed across-the-board 50 percent reduction. Such an intentional targeting should consider factors such as the wide variation in the difference in fees for office-based and facility-based codes for different categories of services and specialties.
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