Transformational Technologies and Mobility Inclusion Playbook (2024)
Chapter: Chapter 2 - How to Use This Playbook
CHAPTER 2
How to Use This Playbook
Organizations planning to deploy transformational technologies need to ensure that they provide equitable service that is inclusive of underserved populations. This playbook helps identify the barriers that people in these communities face in accessing and using these mobility services.
This playbook describes scenarios that address specific barriers to accessing transformational technologies by recommending promising strategies to mitigate the obstacles to use. Each scenario is a formal play that includes a description of the barrier, the goal to be achieved, the target transformational technologies, the barriers to access, and the strategies to reduce gaps or mitigate barriers to the specific transformational technologies, including those that have been successfully applied by other organizations.
The Anatomy of a Play: What to Expect?
Chapter 3 provides the plays, which are organized into the following sections:
- Summary Table. Outlines the goals, services, and populations addressed.
- Overview. Describes the scenario and provides an overview of the topic.
- Major Barriers. Discusses major barriers faced by travelers. As applicable, this section cites results of the online survey that solicited information on barriers from the perspective of members of underserved communities as well as other concerns and barriers that might interact with the primary challenge described in the given scenario, as reported in the project’s online survey, interviews, and focus groups.
- Potential Strategies. Presents tactics or policies that overcome the challenges described in the given scenario.
The strategies developed within the plays may overlap for various reasons, such as shared goals or interconnected focus areas like accessibility and safety. While these plays are designed to be independent and standalone, users are encouraged to explore the various plays, draw connections between them, and leverage collective knowledge and insights to inform their decision-making process. By approaching the playbook as a cohesive resource, users can extract maximum value and uncover synergies that enhance the overall effectiveness of their efforts to address transportation challenges and serve underserved communities.
The transformational technology plays, which are designated with a “TT” prefix, cover 10 scenarios. Table 4 provides a list of each play indexed by the goal, target service, and target underserved population.
- The first column of the play list table contains a link to the referenced play, allowing users to quickly navigate to the desired play. It also indicates the location of the play within the document, corresponding to a specific page number.
Table 4. Play list for transformational technology plays.
| Prefix and Location | Title | Goal | Service | Population |
|---|---|---|---|---|
| Play TT-1 Starts on Page 16 |
Build Trust through Enhanced Security and Communication | Accessibility Safety and Security |
App-based carpooling services Ridehailing services Fully automated vehicle services |
People aged 65 years or older People who speak little or no English People with disabilities |
| Play TT-2 Starts on Page 19 |
Create Discount and Ease-of-Payment Programs | Affordability | Carsharing services Ridehailing services Fully automated vehicle services |
People with low incomes People residing in rural areas or on tribal reservations |
| Play TT-3 Starts on Page 22 |
Expand Adaptive and Motor-Assisted Micromobility Fleets | Awareness Accessibility |
Bikesharing services E-scooter sharing services |
People aged 65 years or older People with disabilities |
| Play TT-4 Starts on Page 25 |
Boost Knowledge and Awareness of New Mobility Services | Awareness | App-based carpooling services Bikesharing services Carsharing services E-scooter sharing services Ridehailing services Fully automated vehicle services |
People aged 65 years or older People who speak little or no English People with disabilities People with low incomes |
| Play TT-5 Starts on Page 28 |
Create Safe Infrastructure for Micromobility Services | Accessibility Safety and Security |
Bikesharing services E-scooter sharing services |
People aged 65 years or older People who speak little or no English People with disabilities People with low incomes People residing in rural areas or on tribal reservations |
| Play TT-6 Starts on Page 31 |
Facilitate Smartphone-, Data-, and Broadband-Free Ride Booking | Access to Technology | App-based carpooling services Bikesharing services Carsharing services E-scooter sharing services Ridehailing services Fully automated vehicle services |
People aged 65 years or older People with low incomes People residing in rural areas or on tribal reservations |
| Play TT-7 Starts on Page 34 |
Expand New Mobility Services in Rural and Tribal Areas | Availability Access to Technology |
App-based carpooling services Bikesharing services Carsharing services E-scooter sharing services Ridehailing services Fully automated vehicle services |
People with low incomes People residing in rural areas or on tribal reservations |
| Play TT-8 Starts on Page 37 |
Implement Assistive Service Technologies in Vehicles | Awareness Accessibility Safety and Security |
App-based carpooling services Ridehailing services Carsharing services Fully automated vehicle services |
People aged 65 years or older People who speak little or no English People with disabilities |
| Play TT-9 Starts on Page 40 |
Improve Safety and Comfort for Shared Ride Services | Access to Technology Awareness Safety and Security |
App-based carpooling services Ridehailing services Fully automated vehicle services |
People aged 65 years or older People who speak little or no English People with disabilities People with low incomes People residing in rural areas or on tribal reservations |
| Play TT-10 Starts on Page 43 |
Promote Equitable Implementation of Shared AV Services | Availability | Fully automated vehicle services | People who speak little or no English People with low incomes People residing in rural areas or on tribal reservations |
- With the play list table, anyone planning a project can first identify any of the three dimensions and then use the link under the play number to access the play.
Implementation Considerations
Following the plays, Chapter 4 provides a comprehensive overview of key questions and a checklist of implementation considerations related to the actions associated with each play that can help implementing organizations not only achieve long-term success but also manage expectations and maintain credibility.
The considerations and strategies clarify the intent of the service and the boundaries of its operations and should be reviewed at the start of any strategy implementation or deployment of transformational technologies.
The checklist includes considerations related to the following focus areas:
- Defining overall goals/objectives and opportunities/constraints.
- Communicating with the target population.
- Assessing funding approaches.
- Maintaining compliance.
- Evaluating vehicle autonomy.
- Exploring private-sector implications.
- Examining other specific factors.
Chapter 4 offers considerations about implementation duration and cost.
