A nudge in the right direction can help you make better decisions about health, wealth, and happiness according to National Academy of Sciences member and author Richard H. Thaler. Use techniques from behavioral science to revolutionize transportation. TRB hosted a webinar on Friday, November 8, 2024 from 1:00 PM to 2:30 PM Eastern that provided innovative strategies and practical applications of nudges can initiative change in transportation systems. Presenters shared how user segmentation and targeted behavioral interventions can significantly reduce travel demand across diverse demographics and geographical regions. Presenters also provided real world examples of how behavioral science can enhance the efficiency, sustainability, and user-friendliness of transportation systems.

This webinar was sponsored by TRB’s Standing Technical Committee on Transportation Demand Management.

The slides are available. Please contact trbwebinar@nas.edu for a link to the recording. There may be a $90 fee.

Webinar agenda and presenters

1. Metropolitan Transportation Commission’s Incentivizing Active and Shared Travel Pilot Program – Krute Singa, MTC and Yi-Chang Chiu, Metropia, Inc.

2. Building and implementing a research agenda on transportation decarbonization – Margaret Dennis, J-PAL North America

3. Human-centered engineering design: How architectural interventions can impact wellbeing – Sarah Billington, Stanford University

4. Question and answer session moderated by Melrose Pan, Oak Ridge National Laboratory

The first 60 minutes of the webinar were for presentations and the final 30 minutes were reserved for audience questions.

Learning Objectives

At the end of this webinar, participants can:

1. Use the principles of behavioral science and nudge applications in influencing travel behavior to mitigate travel demand

2. Explore compelling case studies and practical applications of nudges in various demographic and geographical contexts within the transportation sector

3. Foster sustainable and efficient transportation systems by designing and implementing behavioral interventions

Professional Development Hours

This webinar was delivered as a scheduled – e-learning live event and is categorized within RCEP as Technical, Health and Safety.

Professional Development Hours (PDHs) earned on completion of this program were reported to the Registered Continuing Education Program (RCEP). Certificates of Completion are issued to all participants via the RCEP.net online system. Complaints about registered providers may be addressed to RCEP, 1015 15th Street, NW, 8th Fl., Washington, DC, 20005.

American Institute of Certified Planners Certification Maintenance Credits

This webinar was approved by the American Planning Association (APA) for 1.5 Certification Maintenance (CM) Credits. CM credits provide continuing education opportunities for AICP Certified Planners to continue their professional skills and knowledge. To receive CM credits, Certified Planners should visit the TRB event webpage on American Planning Association and register their participation. If you have problems reporting your CM credits or have general questions about the CM program, please contact the APA.